Throughout the last decade, we've seen an abundant release of sneakers, however, not all of these drops get the same level of anticipation and hype as that of collaborations. As shown by adidas Originals last year, working with the likes of Pharrell and Kanye helped to not only outsell the competition, but to consistently keep the sportswear brand in the headlines. Sometimes these collaborations feature just a subtle touch of design from rappers or celebrities, others might bring the aesthetic o...
Throughout the last decade, we've seen an abundant release of sneakers, however, not all of these drops get the same level of anticipation and hype as that of collaborations. As shown by adidas Originals last year, working with the likes of Pharrell and Kanye helped to not only outsell the competition, but to consistently keep the sportswear brand in the headlines. Sometimes these collaborations feature just a subtle touch of design from rappers or celebrities, others might bring the aesthetic o...
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